5 Google Ads Alternatives in India

Navigating the digital marketing landscape can be like brushing through a dense metropolitan city. It is a realm of endless possibilities, where every click can lead to a monumental shift in your brand's recognition. But the real question is, are we just confined to Google Ads? If you are targeting Indian traffic and looking for alternatives to Google Ads, we have just the thing for you. Here is a list of the five best Google Ads alternatives in India.

1. Ezoic

Ezoic stands out as a compelling alternative to Google Ads in India. Despite being a partner of Google Adsense and primarily showcasing Google ads, Ezoic has a distinct edge over the competition due to its higher Cost Per Click (CPC), Cost Per Mile (CPM), and Revenue Per Mile (RPM). To illustrate, let's say you have 100 visitors from India on your site. While Google Adsense might offer you $0.10, Ezoic's ads could yield up to $0.50. This is because Ezoic guarantees a minimum CPM of 3 to 4 dollars for Indian traffic. If your website's traffic is solely from India, you could earn five times more with Ezoic than AdSense.

What sets Ezoic apart is its seamless integration with your existing AdSense account. This unique feature is uncommon across other ad networks, making Ezoic a standout choice. As an end-to-end platform, publishers can conveniently add display ads to any page on their site. Furthermore, Ezoic's advanced artificial intelligence tailors the ad experience for each visitor, ensuring they are targeted with ads they find most appealing in quantity, location, and size.

Being a Certified Google Publishing Partner, Ezoic provides publishers access to Google's AdX portfolio of advertising partners - a privilege not available via Google Adsense. This exclusive tier of advertisers means publishers receive higher-paying ads on their sites.

Taking innovation a notch higher, Ezoic recently introduced Flickify and Humix, products that enable publishers to incorporate videos created from existing website content. As video content continues to surge in the advertising revenue sector, these additions enrich the user experience and offer publishers new avenues for monetization.

2. Adversal

Stepping into the spotlight as another formidable alternative to Google Ads in India, Adversal takes center stage with its user-friendly ad-serving platform. Capitalizing on its versatility, Adversal lets you set up Native, Video, Display, and other ad types in moments. A notable mention is its robust tag management system with a built-in fraud filter, ensuring your campaigns remain secure. The platform boasts an intuitive interface, redefining ease for publishers wanting to start, stop, or pause their ad campaigns with the touch of a button.

Unlike its counterparts, Adversal does not bind publishers with long-term commitments or contracts. This flexibility and the simplicity of signing up make Adversal a favored choice. The requirements are straightforward: a minimum of 50,000 page views per month, a website unrestricted with a login at least 60 days old, and a few more. Crucially, your site must operate under its domain name to be eligible.

3. Hooligan Media

If you're seeking an ad network that goes above and beyond to maximize your revenue, Hooligan Media is your go-to choice. Unlike other networks that offer basic demand and average CPM, Hooligan Media is an innovative ad exchange network that leverages technology to create a competitive bidding environment for each ad impression. This dynamic approach ensures that only the highest bidder wins, pushing your revenue and rate over 8x.

What truly sets Hooligan Media apart is its integration with Prebid, allowing all ad networks to compete for each ad impression. This competitive landscape translates into higher revenue for you. Hooligan Media prides itself on time efficiency and convenience, offering instant approval in just 5 minutes.

Hooligan Media also offers a highly competitive CPM and CPC for Indian traffic, making it a lucrative choice for publishers targeting Indian audiences. One of the unique features of Hooligan Media is they approve even websites with zero traffic. With these incredible benefits, Hooligan Media makes a compelling case for publishers seeking a profitable, inclusive, and efficient alternative to Google Ads in India.

4. Media.net

Media.net, a joint venture between Yahoo! and Bing, has carved its niche in the global market as a prominent contextual ad network favored by bloggers and website owners. One of its most significant advantages over its Google AdSense counterpart is its impressive Revenue Per Thousand Impressions (RPM), notably elevating its appeal.

The engine of Media.net’s efficiency runs on keyword-based targeting. This ingenious technology ensures the delivery of highly contextual ads that will most likely prompt clicks from your site's visitors. This means the ad content will not just be relevant but will seamlessly align with the user's experience, driving higher engagement and click-through rates.

The platform provides exclusive access to searches on the Yahoo! and Bing networks, which are otherwise elusive. This exclusive access to Yahoo! and Bing searches avails you of a richer search market, amplifying the visibility of your ads.

Media.net also builds bridges for you to connect with an extensive network of clients. This pool of connectivity empowers you to maximize your ad revenue, making Media.net much more than just an ad platform - it's a partner that helps you navigate the digital market to its fullest potential. 

5. Exmarket Place

This brand-new Google Certified Partner distinguishes itself with a stellar support system and an exceptional bidding system that could significantly magnify your earnings.

Exmarket Place's bidding system works like an auction, where advertisers compete to display ads on your website. If, for instance, AdSense offers you $1 CPC and Ezoic offers $2 CPC, the latter will get the nod. This competitive environment ensures you receive the highest CPC and CPM, consequently maximizing your advertisement revenue.

The barrier for entry is refreshingly low - you need between 0 to 50,000 impressions per month to join their network. This makes Exmarket Place an accessible and promising Google Ads alternative for budding and established publishers. 


So, these are the top 5 Google Ads alternatives in India that could be a better fit for your website. Although the choice of which ad network to stick with ultimately rests on you, we hope this list has been insightful and helpful.

Weigh up the features of each ad network carefully and make an informed decision about which one will best suit your needs. Do your research, compare reviews across platforms, and put your trust in the one that comes up trumps.