5 Google Ads Alternatives in Europe

Online ads are powerful platforms, known as gateways to millions of potential consumers, opening up an extensive world of marketing possibilities. However, Google Ads, often the first name that springs to mind, is not the only player in the game. Europe, in particular, is a melting pot of innovative ad networks offering unique features. So, if you want to diversify your marketing strategy or search for a fresh angle, you are in the right place! Let's dive into the top 5 Google Ads alternatives in Europe.

1. AdNow

AdNow has made a name for itself as one of the fastest-growing native ad networks globally, with a robust presence in over 107 countries, particularly in Europe and South Asia. Adnow has become a preferred platform for millions of webmasters, not merely for its expansive reach, but also its commitment to content-driven, transparent, and secure monetization of websites.

One standout feature of Adnow is the "related post widgets" that can be seamlessly integrated into blog posts. These widgets serve dual purposes: enriching the reader's experience with relevant sponsored content and generating income for publishers. Every view or click on the widget translates to earnings, with rates ranging from $0.2 to $2 per thousand impressions, depending on the quality of the traffic.

An additional advantage is the absence of minimum traffic requirements, making Adnow accessible to emerging and established webmasters. However, ensuring bot-free clicks and quality content becomes essential. The additional earnings are quite noticeable for sites pulling in over 30K page views a day.

Adnow's reach is impressive, boasting around 900 million users and 4 billion impressions per month. Their CPMs range between $0.1-$0.2 cents depending on the publisher's location. The native ad formats are designed to generate over 1% CTR on average, ensuring steady revenue growth.

2. Teads

Redefining the video advertising landscape, Teads, a European powerhouse founded in 2011, offers a sterling alternative to Google Ads. Boasting a predominantly European client base, with a significant presence in the US as well, this French-based ad network has carved a niche for itself in the industry. Teads' tailored video advertising solutions are designed to emphasize brands, setting a high benchmark for publishers seeking to collaborate.

The premium quality of both advertisers and publishers on the platform enhances ad conversions, and engagements, and elevates CPM rates, creating a win-win situation for all parties involved. Teads thus becomes an exceptional choice for publishers with brand-safe and high-quality site content, promising a rewarding investment.

The diversity in advertising options offered by Teads guarantees a dynamic client experience. From traditional banner ads and text links to the more innovative 'in-read video ads' – a format of rich media video ads – Teads is all about providing variety. In the European digital advertising arena, it is one of the most promising Google Ads alternatives.

3. Geniee

Geniee has positioned itself as an unparalleled AdSense alternative for thousands of publishers. Boasting an impressive roster of over 5,000 publishers utilizing supply side platform (SSP), Geniee offers a multi-dimensional approach to digital advertising. With a keen focus on viewability, their diverse range of ad formats cater to mobile and desktop users and include social media ads, native ads, display ads, out-stream ads and YouTube video instream ads. 

But what truly sets Geniee apart is its unique combination of innovative formats of ads, a comprehensive SSP, a Demand-Side Platform (DSP), and a team of experts in ad operation at your disposal. Their supply-side services are designed to maximize every impression, ensuring you get the most bang for your buck. With access to over 100 multiple ad optimization solutions, video hosting support, demand partners, and adherence to Google products and policies, Geniee leaves no stone unturned in its quest to provide value.

Geniee's advanced AI tools and app demand support add to this potent mix, offering publishers an edge in the competitive digital advertising landscape. To top it all off, Geniee's specialists for revenue optimization work diligently with publishers to optimize ad placement and positioning, ensuring maximum revenue generation. 

4. ExoClick

ExoClick, a Barcelona-based, self-serve ad network, has emerged as a formidable alternative to Google Ads in Europe. Catering to publishers, brands, and advertisers globally, their services span various advertising formats that include rich media, video ads, mobile advertising, and more. As one of the most comprehensive ad platforms in the industry, ExoClick serves over a billion geo-targeted ad impressions each month.

This platform stands out for its wide selection of ad formats, including pre-roll video ads and other types, such as notification bars, display banners, interstitials, in-video ads, and mobile redirects. These formats target diverse audiences based on specific interests tied to their location.

ExoClick publishers have reported significant increases in their native ad zone CPMs. A higher CTR, which is a valuable attribute to advertisers, can also be achieved by double-checking for improvements. Some publishers have reported a growth of 55% in ad revenue for native ad zones, with CPMs increasing by 200%. For advertisers, CTRs have seen a leap from 0.03% to a promising 0.24%. The CPM rates are particularly high for European traffic, making it a highly reliable ad network for immediate ad serving post-approval.

5. MediaFem

Presenting itself as a strong Google Ads alternatives in Europe, MediaFem provides a unique platform where publishers can engage with local and global brands. This network is celebrated for its arsenal of diverse ad types, advanced detailed intelligence reports and, optimization tools, all contributing to an impressive increase in engagement and maximized revenue generation.

MediaFem offers an array of ad formats to suit the distinct needs of publishers, encompassing native, desktop, video, display, and mobile options. Publishers can curate their monetization strategy by selecting the most relevant ad formats based on their specific requirements and audience preferences. On mobile applications, MediaFem is able to display up to 5 advertisements per page and 3 ads per screen.

Given its comprehensive suite of services and a keen focus on revenue and engagement optimization, MediaFem undoubtedly stands as one of the most compelling AdSense competitors in the European digital advertising landscape.


There are the top 5 Google Ads alternatives in Europe that publishers and advertisers can use to diversify their monetization strategies. When choosing a network, assessing the platform based on your specific requirements is essential. The type of ad formats you use and the audience demographic should be considered. Always look for an ad network that provides you with the most value and rewards your efforts with maximum returns. You can create a lucrative monetization strategy with the right platform and maximize your profits.


How to Advertise Grey Market Topics Like Cannabis?

Advertising grey market topics, such as cannabis, faces numerous restrictions and challenges, especially on the internet. Let's explore the main reasons for these difficulties and methods of promotion.

Why is it difficult to advertise cannabis-related websites?

1. Legal Restrictions

The laws and regulations governing cannabis advertising vary greatly depending on the country and region. In some countries, cannabis is completely banned, in others, it is only allowed for medical use, and in some, it is legalized for recreational use. Internet platforms, such as Google and Facebook, adhere to the strictest rules and prohibit cannabis advertising even in countries where it is legalized.

2. Policies of Internet Platforms

Major advertising platforms like Google Ads, Facebook Ads, and others prohibit cannabis advertising due to the risk of violating their advertising policies and potential legal consequences. Even if the product is legal in a particular jurisdiction, platforms often make global decisions to avoid complications.

3. Limited Access to Advertising Tools

Due to bans on traditional advertising platforms, cannabis-related websites have to seek alternative promotion methods. This includes SEO, content marketing, social media, and other non-traditional advertising channels. Exploring Google Ads alternatives becomes essential for effective promotion.

4. Negative Public Opinion

In some communities and among certain groups of people, there is a negative attitude towards cannabis. This can make companies and websites more cautious about advertising their products or publishing content related to cannabis.

Why don't some websites publish guest posts on this topic?

1. Reputational Risks

Many websites avoid publishing content on cannabis to avoid being associated with it. This is especially relevant for sites that strive to maintain a clean reputation and do not want to risk losing the trust of their readers or customers.

2. Legal Consequences

Publishing guest posts on cannabis can lead to legal problems in countries where cannabis is banned. Webmasters and site owners prefer to avoid such risks, especially if their audience is global.

3. Restrictions on Advertising Platforms

Sites that rely on advertising revenue may face account blocks or reduced earnings if they publish content on cannabis. Platforms like Google AdSense may block the monetization of such sites.

Methods of Promoting Cannabis-Related Websites

1. Content Marketing

Creating high-quality content that informs and educates the audience about cannabis. This can include articles, blogs, videos, and infographics.

2. Social Media

Using social networks like Instagram, Twitter, and specialized platforms to promote content. Social networks allow you to create communities and attract a target audience.

3. SEO (Search Engine Optimization)

Optimizing the website for search engines helps attract organic traffic. This includes using keywords, creating quality content, and obtaining backlinks.

4. Email Marketing

Collecting and using an email list for direct communication with the audience. Email marketing allows you to promote products and share useful information without the restrictions of advertising platforms.

5. Affiliate Programs

Collaborating with other websites and influencers who are willing to publish content on cannabis. This helps expand the audience and increase brand awareness.

6. Specialized Advertising Networks

Using advertising networks that specialize in promoting cannabis products. These networks can offer access to an audience interested in this topic. Exploring Google Ads alternatives can help in finding effective advertising networks that are more flexible with cannabis-related content.

Despite existing restrictions, there are effective methods of promoting cannabis-related websites that help bypass barriers and reach the target audience.